4/4/2023 0 Comments Stater brothers in indio![]() Stater probably has gained very little if any sales despite the massive home buying wave in Riverside and San Bernardino counties where every home gets 50 offers well over asking price. ![]() Plus the IE is growing with ex LA and OC residents who are used to shopping Albertsons/Vons anyway to most of them Stater is foreign and unknown. And they are running a lower overall price than the LA/OC/Ventura/SD markets in the IE. Where Ralphs had pretty much left the IE to be ruled by Stater and Walmart - Albertsons has recognized the need for another competitor and they are really stepping up their game. Nearly every newly remodeled Vons or Albertsons I've visited in the IE is moving from LLC or older packages to Colorful Lifestyle and it seems they're really pushing to upgrade every store in that market since it was announced to be the 2nd fastest growing residential area in the USA last year. I suspect that they realized that they were too similar to the "colorful lifestyle" remodels as well as the prior Kroger interior before "local". This is the decor package that they were rolling out in all new locations until the announcement. I think this style from Rancho Cucamonga, which I've also seen completed in Encinitas and Tustin, is the best looking store decor Stater Bros has ever put together. This is a better direction for them in my opinion. Even the fluorescent light didn't seem that bad. The decor package looked warm and friendly. The store was clean and well merchandised. The store was much busier than the other stores in the area (2 Ralphs, 1 Sprouts, and one Alberston's). ![]()
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